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Include keywords in alt tags and the names, this will give more relevance and help in the ranking for relevant search terms. Google gives some importance to the images with alt tags. Also using relevant keywords in the images can help you get traffic to search for images. Remember to use different variations of your keywords in alt tags. Never repeat the keywords in alt tags of the same and do not use more than one keyword or keyword phrase in an image as it will be considered spam.
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