If you don't update your business website very often with the latest news, you may want to reconsider your online content strategy. More than nine months after arrived "Panda," an update to Google's search algorithm that puts a higher priority on original content, the search engine has announced a new update that target to provide users with latest information's.
"We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35% of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness." posted recently on the Google's blog.
The Panda update, which had a lower effect upon searches, only affecting 13% of searches. Google ensures that this improved algorithm has been designed to understand better when to deliver latest content results and to detect the level of information required by the user. The changes are reflected especially in the search for events, 'current issues' and news that are updated frequently, it will typically want to find the last hour news. Google states that it will increase the results of these searches as "just a few minutes" in length.
The change follows the trail started with the system Caffeine, an indexing scheme which was completed last year with the aim of improving the speed at which updates the results. One of the many methods, do make though this new update, is to constantly generate fresh content, short or long descriptions, original articles posted to the blog category, or to your related categories.
Blogs or discussions forums, has always been SEO friendly, generating fresh content very often, this will help your website being more popular and more original, and of course can maintaining your actual rankings and "survive" to these recent updates.