Tools and tips to start an SEO strategy
One of the best practices before starting a project whose strategy is the search engine optimization is to find keywords that can bring you more traffic. As an example, say you want to launch a project to sell cars.
We think that the keyword should be "cars" but you thought that there are several very similar alternatives? You should note that you can find a way that should not necessarily be the most used, although for you is the right way.
You must also consider the market which you aim, therefor to not be the same using the following combinations and we must be sure of the choice before launching you project. Let's do a little research for this sector:
- Second hand cars
- Used car
- Used cars
- Second-hand vehicles
- Used vehicles
- Used Vehicles
- Second hand cars
- Used car price
- Used car listings
- Best used cars to buy
- Quality used cars
- Local used cars for sale
As you can see, for the same sector there are different combinations.
To do this,It's recommended different tools that will help you find and select the keywords that you include in your project.
A good selection of keywords will allow your website includes keywords that most users use, and different variations. Here are some tools that can help the selection of you keywords. To begin, you should make a list of your products or services in a generic way and go expand that list with the following tools:
Google Keywords Tool
This tool will allow us to make a good keyword selection as it's offers ideas and suggestions, and will indicate the search volume of each by users on Google.
Allows filtering by language and location of country and offers suggestions for device and desktop PC or mobile.
SPECIAL COMMANDS GOOGLE
It can help in the search semantics with the command ~ in the search engine Google. This command will give you suggestions on semantic search performed by this command. In the car example, if you perform the search "~ used car" as we will see in bold results containing "used car" and "vehicles occasion." This tells you that Google determines that the concept of semantic keyword is the same so you can use both keywords on your website to enhance the semantics of it.
Another character that can help you is the asterisk "*" to identify which words may follow your search terms into the search engine index. This task will help you expand the list of potential search strings.
TEST CAMPAIGN WITH GOOGLE ADWORDS
If we have doubts about choosing keywords, you should use Google Adwords to test the most effective. This test may serve you as a real and reliable test.
SEARCH WITH GOOGLE TRENDS
Once we have the selection by the words chosen, it is advisable to perform a new filter to check the trend may have in the future. You can pass that after choosing our keywords, the pattern of use is negative (downward) so your strategy will be affected by reducing the number of visits. This tool will allow us to compare different terms chosen and a graph will show the trend of using keywords.
Once you launched your site with the keywords chosen and you are in good positions for some of them, you must take special care with the results. It is therefore advisable to analyze the section of "keywords" in our web analytics tool.