You should proceed from the fundamental premise that today the launch of a business online success is only possible if you introduce the triangle that forms the protective-content SEO and social action.
There are many brands that fail in their content marketing strategies and marketing campaigns on social networks, not giving attention to details, that are the most common mistakes in building brands and, quite contrary to what popular belief, a bad SEO who marks a starting point with edges too vulnerable.
That is why a very interesting video published by Maile Ohye on Google Webmaster Central Blog which collected 5 mistakes common SEO strategies and highly efficient 5 tips
No value is not efficient SEO. If not provide added value, will be very difficult to beat the competition and thus achieve a good position. It is essential that the brand you are looking to optimize their Web site for SEO has very clear both their goals, as the needs of your target audience. It is a mistake too often jump to the consolidation of an online business if you have made a preliminary business plan!
Beware of the segmentation, the Achilles heel for many brands. When you set your goals you can not forget that SEO does not work alone. It is essential that they are consistent with the overall message of the brand as well as actions that are based on marketing strategies. There is nothing more harmful to a good position that the lack of consistency between the message and actions.
Avoid any action that would change basic things. If you believe that the improvement in the processes URLs passed to redirect or change the name of the brand, you better do it early, before launching a marketing strategy in the blog, as in the networks.
Also be aware of trends. A brand must pursue particular objectives and, regardless of common stock exist in the search for better positioning, you should steer clear of "fashion" and focus on segmenting and SEO strategies which answer to the needs expressed by your fans.
Simplify, is key to engage the consumer (and robots). Find that the staging of the decisions taken or planned processes to optimize your corporate portal is done as swiftly as possible. Complex processes and distended in time generate errors that affect the "first impression" of the customer in contact with the customer.
You recall that as it may seem obvious, the most frequent errors committed in the most basic details. Make sure your links are not broken and that your content is high impact, optimize your web design, ideally, adapting to the mobile Web (each stronger time steps) and performs actions in all your SEO content. Link to your social profiles and includes image and video as essential variables to impact your customers.
Ask yourself: What is my brand added value, compared to the competition?
Be sure to : include keywords that best define the message you want to convey your brand. Be sure to be consistent between the terms that are looking to establish your brand and deliver your content answers. It is a common cause of abandonment by customers, find content that has nothing to do with the criteria by which positioned.
Do not forget : the Web architecture. Smart, simple and consistent. The 3 pillars to optimize tags, descriptions and categories of our Web site. Dare to innovate if this your brand message takes on greater weight.
Remember that : Using resources gives us the Google Webmaster Center allows us to be attentive to any errors that may occur. You use it, a good SEO attracts investors and clients, forming a spiral of growth, albeit slow and subject to the ability of brands to impact emotions undoubtedly influenced consolidated own!
And last but not least, line up. Maintain the current content and always dynamic, it is essential to build a social enterprise. Know the trends, the most important aspects of your market or industry and monitor how permanent that makes our competitors and what is said of our brand network, are allies without whom any SEO strategy will be efficient. seek positioning, conversion amount influences and growth!
Tools and tips to start an SEO strategy
One of the best practices before starting a project whose strategy is the search engine optimization is to find keywords that can bring you more traffic. As an example, say you want to launch a project to sell cars.
We think that the keyword should be "cars" but you thought that there are several very similar alternatives? You should note that you can find a way that should not necessarily be the most used, although for you is the right way.
You must also consider the market which you aim, therefor to not be the same using the following combinations and we must be sure of the choice before launching you project. Let's do a little research for this sector:
- Second hand cars
- Used car
- Used cars
- Second-hand vehicles
- Used vehicles
- Used Vehicles
- Second hand cars
- Used car price
- Used car listings
- Best used cars to buy
- Quality used cars
- Local used cars for sale
As you can see, for the same sector there are different combinations.
To do this,It's recommended different tools that will help you find and select the keywords that you include in your project.
A good selection of keywords will allow your website includes keywords that most users use, and different variations. Here are some tools that can help the selection of you keywords. To begin, you should make a list of your products or services in a generic way and go expand that list with the following tools:
Google Keywords Tool
This tool will allow us to make a good keyword selection as it's offers ideas and suggestions, and will indicate the search volume of each by users on Google.
Allows filtering by language and location of country and offers suggestions for device and desktop PC or mobile.
SPECIAL COMMANDS GOOGLE
It can help in the search semantics with the command ~ in the search engine Google. This command will give you suggestions on semantic search performed by this command. In the car example, if you perform the search "~ used car" as we will see in bold results containing "used car" and "vehicles occasion." This tells you that Google determines that the concept of semantic keyword is the same so you can use both keywords on your website to enhance the semantics of it.
Another character that can help you is the asterisk "*" to identify which words may follow your search terms into the search engine index. This task will help you expand the list of potential search strings.
TEST CAMPAIGN WITH GOOGLE ADWORDS
If we have doubts about choosing keywords, you should use Google Adwords to test the most effective. This test may serve you as a real and reliable test.
SEARCH WITH GOOGLE TRENDS
Once we have the selection by the words chosen, it is advisable to perform a new filter to check the trend may have in the future. You can pass that after choosing our keywords, the pattern of use is negative (downward) so your strategy will be affected by reducing the number of visits. This tool will allow us to compare different terms chosen and a graph will show the trend of using keywords.
Once you launched your site with the keywords chosen and you are in good positions for some of them, you must take special care with the results. It is therefore advisable to analyze the section of "keywords" in our web analytics tool.
The future of the Internet passes through navigation from portable or mobile devices, and the major search engines are already working on some special editions of the same information organized in a way different from the usual results.
What browsers are beginning to use specific search sites for mobile? For the main already have acquired, and even some of them have an option to only show results tailored to mobile devices:
Google Mobile: has an option to filter content for mobile phones only.
Live Search Mobile
Yahoo! Mobile: has an option to filter content for mobile phones only.
In addition, recently there domains. MOBI, which require the use of a concrete specification and follow the restrictive rules as to how to display the contents. So it is advisable to use such domains in positioning a mobile site.
15.1. XHTML Mobile
One of the first items to consider is that the format of the site may not be the same as normal. There is a thought XHTML for mobile terminals in which no common elements are allowed in other versions. To learn all about these kinds of sites you can visit dev.mobi, the site developer.
Some of these limitations are:
Screen Width: 120 pixels minimum
XHTML Basic 1.1 (application / xhtml + xml)
Image Format: JPEG and GIF 89a
Max Page: 20 kilobytes
256 colors (minimum)
CSS 1 and 2
HTTP/1.0 and HTTP/1.1
Not allow scripts
This case is very important that the website validates correctly, because even desktop browsers allow you to bypass some of these rules, mobile browsers are much stricter.
To verify that a site is compatible and to see how it looks in some mobile terminals is recommended to use the validator ready.mobi.
15.2. High search engine
As said before, there are search engines that support this format and completely and, therefore, allow enlist mobile web sites:
High on Google
It must be done from their tools and using a Mobile Sitemap.
Added on Yahoo!
Can be done two ways: by entering the address of the website and allowing the robot to index or via feeds or Mobile Sitemaps. In both cases, Yahoo! offers a form to the high mobile site.
One of the most important issues that face you'd have to have a mobile site is to generate duplicate content, because if not you will find that you prevent search bots indexed by default, the site at all possible sites result. To prevent this from happening, you have a robots.txt file to tell the policies that only allow indexing by specific mobile robots.
By the time the search engines that have agents are:
If you don't update your business website very often with the latest news, you may want to reconsider your online content strategy. More than nine months after arrived "Panda," an update to Google's search algorithm that puts a higher priority on original content, the search engine has announced a new update that target to provide users with latest information's.
"We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35% of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness." posted recently on the Google's blog.
The Panda update, which had a lower effect upon searches, only affecting 13% of searches. Google ensures that this improved algorithm has been designed to understand better when to deliver latest content results and to detect the level of information required by the user. The changes are reflected especially in the search for events, 'current issues' and news that are updated frequently, it will typically want to find the last hour news. Google states that it will increase the results of these searches as "just a few minutes" in length.
The change follows the trail started with the system Caffeine, an indexing scheme which was completed last year with the aim of improving the speed at which updates the results. One of the many methods, do make though this new update, is to constantly generate fresh content, short or long descriptions, original articles posted to the blog category, or to your related categories.
Blogs or discussions forums, has always been SEO friendly, generating fresh content very often, this will help your website being more popular and more original, and of course can maintaining your actual rankings and "survive" to these recent updates.
It is not unusual for a customer contacts us concerned with a case of bad reputation on the Internet, looking for a fast and thinking about SEO as an option to delete or remove locations where those results are read opinions that harm them.
Through SEO what we can achieve, rather than sink the pages with bad reviews, is to promote the company's own page, but still, positioning is not the only option to solve a problem of ill repute. In fact, we can turn a bad experience of a client in a positive, if we follow the following (inspired by this article ProvenSEO ):
Identifying the Problem
The first step is to identify the problem or grievance. Check if the complaint is legitimate and if we can do something to solve it.
It is clear that there is a possibility that the complaint is legitimate and that the case of negative propaganda by a rival company or simply someone looking to harm.
Humanizing the answer
A common mistake is to respond too defensive or just trying to eliminate the negative comments via threats or other means.
It's much better to try to understand the origin of negative feedback. A response from calm and sympathetic to the injured party proves that you're listening to your customers. This would be a good example of how to turn negative into positive comments and look good with both current and potential customers.
is best answer as quickly as possible, showing that you care about your customers. Quick response minimizes the time to continue criticizing the commenter. Often a comment without response will follow angry commenter leaving more negative comments.
is very well take the initiative and provide our customers a place to pour your views, whether good or bad. This allows us to respond quickly and minimize complaints and negative comments that they do elsewhere.
Before attacking or delete negative comments or received, you better think twice. We have a good opportunity to change things in our favor.
Sometimes there are reasons to have received a bad comment, nobody is perfect. Once you have located the problem and after finding the solution, we will be able to prevent similar situations in the future.